✦ What I make · 04
Visual storytelling: product video, motion and ad creative
Visual storytelling makes a product clear in the first few seconds. Here is the campaign, video and ad work I have made for tech, health and consumer brands, from motion graphics that show how a product works to listing images built to stop the scroll.
Campaigns · Motion graphics · Product video · Ad creative · Product images
Selected projects
2023
A bold visual campaign built to cut through the noise and showcase IOGEAR's innovation across digital and video channels.
Visual Campaign
Product Design
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2022
A conversion-focused product video designed for Amazon and e-commerce growth. Featuring custom animations that visually demonstrate how Dmanna works, blending motion design with strategic storytelling to drive sales.
Branding
E-commerce
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2026
Links to jeffreyhakim.com and saiddaily.com now arrive in Messages as short looping films instead of still images. Why that earns the tap, and how I made them.
Motion Design
Development
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2023
Product Assets
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2022
Full Service
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2022
Full Service
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2022-04-09T00:00:00.000Z
Full Service
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2021
Tasked with revitalizing the product graphics and advertisements for ChefMaster, a leading culinary brand, I embarked on a mission to infuse modernity and clarity into their visual identity. With a focus on simplicity and sophistication, I crafted a series of graphics that captured the essence of ChefMaster's culinary excellence.
Product Assets
Product Design
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✦ How I work
Process and tools
Find the one thing to show
Every piece starts with the single idea a viewer should walk away with. For Dmanna that was how the product works, so the video animates its mechanism step by step.
Design the frames first
I build the visual system in Illustrator and Photoshop before anything moves: the graphics, the type and the color. Then After Effects and Premiere Pro turn those frames into motion.
Make it work where it plays
A video on Amazon, an ad in a feed and a link preview in Messages each get a few seconds at most. For the animated link previews on this site, the motion had to show within half a second and loop without a seam.
Tools: Illustrator · Photoshop · After Effects · Premiere Pro
✦ More to see
See the rest of my work
Every project has its own case study with the brief, the process and the result. Browse them all, or say hello if something here is useful to you.
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