✦ Free resources
Free SEO, Marketing and Ecommerce Tools
Free tools to check SEO and structured data, track visits without cookies, build and test emails, and design for social. The ecommerce part covers Shopify themes and open source store platforms.
- 51 free resources
- 16 open source
- 19 with a free plan
- Every link checked
Featured partner
Affiliate links. If you start a paid plan through them, I earn a commission at no extra cost to you. How this works
ShopifyAffiliateStart a store with a Shopify free trialThe store platform I write about most on this blog. Try it free, then pick a plan when you are ready to sell.Start free trialshopify.comShopify Pricing CalculatorAffiliatePrice your products with Shopify's free calculatorAdd your costs and the margin you want, and it shows a price and your profit on each sale.Open calculatorshopify.com
51 free resources
SEO and marketing
SEO checks, analytics, email templates and marketing design tools.
- Ahrefs Free SEO ToolsFreeFree keyword, backlink, and SERP checkersahrefs.com
- AnswerThePublicFree tierFind the questions people search about a topicanswerthepublic.com
- BeefreeFree tierDrag and drop email and landing page editorbeefree.io
- CanvaFree tierEasy graphic design for social posts and marketingcanva.com
- GoatCounterOpen sourcePrivacy-friendly web analytics, free for small sitesgoatcounter.com
- Google TrendsFreeSee how search interest changes over timetrends.google.com
- GTmetrixFree tierPage speed and performance reports for any URLgtmetrix.com
- Headline StudioFree tierScore and improve your headlinescoschedule.com
- htmlsigFree tierMake HTML email signatureshtmlsig.com
- HubSpot Email Signature GeneratorFreeFree email signature generatorhubspot.com
- InboxflowsFreeCataloged marketing emails from many well known brands, handy for layout ideasinboxflows.com
- Keyword ToolFree tierKeyword ideas from Google autocompletekeywordtool.io
- Litmus Community TemplatesFreeFree tested responsive email templateslitmus.com
- Mail TesterFreeTest whether your emails land in spammail-tester.com
- MailboardFree tierMoodboard for saving and analyzing brand emailsmailboard.com
- MaizzleOpen sourceCode-based way to author responsive HTML emails using Tailwind CSSmaizzle.com
- MatomoOpen sourceOpen source analytics alternative to Google Analyticsmatomo.org
- MauticOpen sourceOpen source marketing automationmautic.org
- Meta TagsFreePreview and generate social and search meta tagsmetatags.io
- MilledFree tierSearch engine for marketing emails from thousands of brandsmilled.com
- MJMLOpen sourceMarkup language for responsive HTML emailsmjml.io
- MosaicoOpen sourceOpen source email template editormosaico.io
- OpenGraph.xyzFreePreview and debug Open Graph link previewsopengraph.xyz
- PosterMyWallFree tierPoster and marketing design tool with templates for small businessespostermywall.com
- PutsMailFreeSend test HTML emails to check them in real inboxesputsmail.com
- QR Code BananaFree tierQR code maker with gradients and logos that needs no sign upqrcodebanana.com
- QR Code GeneratorFree tierCreate QR codes for links, files and contact cardsqr-code-generator.com
- QRCode MonkeyFreeDesign QR codes with your own logo, colors and shapesqrcode-monkey.com
- QRocodileFreeQR code maker with dozens of looks and animated export optionsqrocodile.io
- React EmailOpen sourceBuild HTML emails with React componentsreact.email
- Really Good EmailsFreeGallery of real marketing and product emailsreallygoodemails.com
- Rich Results TestFreeCheck structured data eligibility for rich resultssearch.google.com
- Schema Markup ValidatorFreeValidate any schema.org markup on a pagevalidator.schema.org
- Screaming Frog SEO SpiderFree tierDesktop crawler for technical SEO audits, free up to 500 URLsscreamingfrog.co.uk
- SeobilityFree tierSite audit and SEO checker with a free planseobility.net
- SnappaFree tierQuick graphic design tool with templates for social and adssnappa.com
- StripoFree tierDrag and drop email template builderstripo.email
- TabularFree tierBuild HTML email templates from reusable blockstabular.email
- UbersuggestFree tierKeyword ideas and SEO data with free daily searchesneilpatel.com
- UmamiOpen sourceSimple, privacy focused web analyticsumami.is
- VismeFree tierDesign presentations, infographics and branded content with templatesvisme.co
- Website Carbon CalculatorFreeEstimate the carbon footprint of any web page and see how to cut itwebsitecarbon.com
Ecommerce
Tools for selling online, including Shopify.
- Dawn ThemeOpen sourceShopify's open source reference themegithub.com
- HydrogenOpen sourceShopify's React framework for custom storefrontshydrogen.shopify.dev
- MedusaOpen sourceOpen source headless commerce enginemedusajs.com
- PolarisOpen sourceShopify's design system for admin appsshopify.dev
- SaleorOpen sourceOpen source GraphQL commerce platformsaleor.io
- Shopify CLIOpen sourceCommand line tool for building themes and appsshopify.dev
- Shopify Free ToolsFreeFree business tools like logo and QR code makersshopify.com
- VendureOpen sourceOpen source headless commerce framework in TypeScriptvendure.io
- WooCommerceOpen sourceOpen source ecommerce plugin for WordPresswoocommerce.com
Questions about seo, marketing and ecommerce
What are the best free SEO tools?
Google Trends, Rich Results Test and PageSpeed Insights come from Google. Screaming Frog SEO Spider crawls up to 500 URLs for free, and Ahrefs Free SEO Tools covers backlinks and keywords.
Is there a free alternative to Google Analytics?
Umami, Matomo and GoatCounter are open source and can run on your own server.
How do I build an HTML email for free?
MJML, React Email and Maizzle turn simple code into emails that work in most inboxes. Really Good Emails and Milled show real examples.
This directory, including its selection, categories and descriptions, is © 2026 Jeffrey Hakim. You’re welcome to link to it. Please don’t copy or republish the list.
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